Sponsorship Objectives and Guidelines

06 January 2014
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Sponsorship Objectives/Guidelines

 

People Against Distracted Driving (PADD®) always welcomes the opportunity to develop new corporate relationships that will further our mission to stop distracted driving, serve victims/survivors of this violent crime and prevent texting while driving. Below, you’ll find our standards for consideration in a partner relationship and help you determine if a partnership with PADD® will meet your business objectives. Please review the following carefully before completing and submitting the Corporate Proposal Form.

Criteria for Businesses Seeking a Partnership with PADD

  1. PADD® seeks partners who have a strong brand image.
  2. PADD® corporate partners should tie into a specific PADD® messaging program, initiative or campaign
  3. Business or product must have operated/been available to the public for a minimum of one (1) year.
  4. To ensure that all cause-related marketing promotions benefiting PADD® are consistent with best practices, PADD® recommends a minimum financial commitment of $10,000. 
  5. For cause-related marketing promotions, PADD® expects a minimum donation of 10% of the product’s retail price and a minimum contribution.
  6. Our cause-related partners must agree to publish our logo and web site address with every cause-marketing initiative to better build a connection between partner’s consumer base and PADD®.
  7. PADD® requires the completion of a Letter of Agreement (contract) that is signed by both parties to conduct a cause-related marketing promotion or sponsorship.

PADD® follows the Better Business Bureau Standards for Charity Accountability, and expects any possible sponsor to also operate under guidelines of full disclosure to consumer. These guidelines require clear disclosure to the consumer (e.g. $1 from the sale of each item) on all packaging, advertising and promotional materials in clear and unambiguous terms. Your company/organization must be able to comply with this requirement.

Disclosure Regulations: Better Business Bureau and Commercial Co-Venture Laws

PADD® follows the standards set by the Better Business Bureau (BBB) Wise Giving Alliance in its Standards for Charity Accountability. These regulations require full disclosure to the consumer and complete transparency as it pertains to benefits and donations being provided by the business to the charity. This includes information provided to the consumer through advertising of the campaign, language on the packaging, as well as descriptions of the promotion in materials or on websites. More information about the BBB Standards for Charity Accountability can be found in Standard 19 on the BBB website:http://www.bbb.org/us/Standards-Charity/.

Cause-related marketing promotions are also regulated by applicable state commercial co-venture statues. PADD® recommends seeking legal counsel to determine what this means for your business. In many states, your business may be required to register as a ‘commercial co-venturer’ when engaging in a cause-related marketing promotion. These requirements vary from state-to-state, but generally apply when a business advertises that it will contribute a certain dollar or percentage amount of the product purchased or service used to a specified charity.

If your company meets these initial criteria and you'd like to explore a mutually beneficial relationship with PADD®, please complete and submit the Corporate Partner Proposal Form.

 

Limitations

Although PADD® is the beneficiary of proceeds through its partnerships, we have no ability to sell or distribute products for our partners. However, PADD® may publicly acknowledge its corporate partners and corresponding relationship. Because of our non-profit status, we cannot advertise for our partners or promote our partners’ products or services (directly or indirectly) or give the perception of marketing or endorsing a product on behalf of a partner.

Partnership restrictions:

  1. PADD® is unable to consider proposed partnerships or donations of any kind from alcohol, tabacco or firearm companies as defined under PADD® policy.
  2. PADD® does not partner with any safe share riding program or taxi services because for liability reasons set forth by the “licensed driver”
  3. PADD® does not support campaign/programs where the messages that target youth not to text/use phone until they are 21 or pass the GDL requirements. Instead, messages should convey clear “no use”.

Logo & Licensing Marks Usage Guidelines

PADD® owns the registration for the People Against Distracted Driving name, logo, and The"Stay Alive Don't Text And Drive" sign, programs and licensed marks, as well as pending marks.  Written permission is required for use of any of these licensed marks. A party that desires to use these licensed marks must execute a written contract with PADD® that outlines how the licensed marks will be used; otherwise, use of the licensed marks and pending marks is not permitted.

National vs. Local Programs

PADD® sometimes finds that submitted proposals are better suited for a local program rather than a national program.  PADD® can assist companies and projects across the U.S. If your proposal may be more appropriate as a local initiative, please contact our National PADD® office at: http://www.nikkisfoundation.org/index.php/contact-us/corperate-sponsor-inquires

Interested in becoming a PADD® Partner/Sponsor? Please fill out our Partnership/Sponsor Application HERE