New Jersey Motorsports Park announces it will team with The Nikki Kellenyi Foundation-People Against Distracted Driving. This is the first partnership of its kind where an internationally known racetrack has decided to help a charity spread its message against distracted driving. As a result, hundreds of thousands of Motorsports enthusiasts will become aware of the dangers, laws and results of distracted driving.
(MILLVILLE, N.J. – Nov. 6, 2013) – New Jersey Motorsports Park – a site of an ARCA Racing Series presented by Menards event in 2014 – announced today that it will officially partner and become part of People against Distracted Driving’s campaign to eliminate texting and driving.
Nikki Kellenyi was the rear passenger of a vehicle involved in a 2012 accident in N.J. The driver, who survived, was suspected of using a cell phone at the time of the crash. Kellenyi, 18, was killed. In the 18 months since, Nikki’s family and a large community of friends and supporters have come together to carry on a campaign, in Nikki’s memory, to call attention to, and end, distracted driving – People against Distracted Driving.
According to statistics provided by PADD, 23% of all motor vehicle accidents (1.3 million crashes) involved cell phones. In addition, text messaging while driving makes an accident 23 times more likely, with the longest eyes-off-the-road time of all distracted driving activities. Even more concerning, 77% of young adults are very or somewhat confident that they can safely text while driving.
NJMP’s partnership with PADD’s “Don’t Text and Drive” campaign will include signage at the 500-acre Millville facility, promotional activities, and visibility at each of the Park’s major spectator events in 2014, including the May 31-June 1 visit by the ARCA Racing Series presented by Menards.
“New Jersey Motorsports Park is proud to partner with People against Distracted Driving’s campaigns,” said Brad Scott, NJMP general manager/COO. “We vow to do everything we can to spread Nikki Kellenyi’s story, in addition to educating our participants, staff, and fans about the dangers of distracted driving. We need to raise greater awareness to this very important issue.”
Mike Kellenyi, Nikki’s father, visited the Park in late October to discuss the program and its current campaigns.
“I know that I can speak for Nikki, my wife Gina, and my beautiful daughter Kristen and all of PADD to say that we are truly honored to be partnered with NJMP. With PADD’s office not far from NJMP and the relationship we now share to end the needless deaths and injuries due to distracted driving, I think this is an awesome approach to battle this new epidemic,” Kellenyi said.
“The entire NJMP organization is behind our mission and we look forward to working with them to save lives all over the world.”