Drive Beehive Teams with Nikki’s Foundation, PADD® to Create Mobile Platform Designed to Change Driving Behavior
North Wales, PA (February 13, 2015) – Apis Ventures, LLC, creator of Drive Beehive and New Jersey-based non-profit organization Nikki’s Foundation, ‘People Against Distracted Driving®,' or PADD, have formed a partnership to help raise awareness for drivers of all ages on the dangers of distracted driving and more importantly change driving behaviors and habits, commonly associated with text messaging behind the wheel.
Founded in 2012, PADD is the creation of Mike Kellenyi in memory of his 18-year-old daughter, Nikki, who tragically lost her life in a car crash as a result of a distracted driver, one month prior to her high school prom. PADD, an official 501(c)(3) charitable organization, works locally and nationally to spread the awareness of the dangers of distracted driving, provide support for families affected by such tragedies, and pass new laws to educate motorists for stricter enforcement and punishment of distracted driving-related offenses. Within two years, it has become one of the fastest growing non-profit groups in the country. According to statistics provided by PADD, 23% of all motor vehicle accidents (1.3 million crashes) involved cell phones. In addition, text messaging while driving makes an accident 23 times more likely, with the longest eyes-off-the-road time of all distracted driving activities. Even more concerning, 77% of young adults are very or somewhat confident that they can safely text while driving.
Apis Ventures, LLC, a start-up company dedicated to changing people’s behaviors linked to important social topics, created a mobile application, Drive Beehive, to empower people to put down their phones while driving. Drive Beehive is the first mobile platform to incorporate behavioral economic theory to change people’s distracted driving behavior. As technology increasingly becomes embedded in people’s daily routines, it also creates a greater sense of urgency to stay connected no matter activity people are engaged. Drive Beehive leverages this enhanced power to fight technology with technology.
Partnering with PADD will enable Drive Beehive to reach a broader audience and help Mike’s story have an even greater impact. As part of the on-going partnership, PADD and Drive Beehive are embarking on a campaign to not only have Nikki’s story be heard by even more people but to engage in the discussion in a new way. By using an app like Drive Beehive, people are showing a commitment to the cause, truly remembering Nikki in a more tangible way and perhaps most importantly of all making the roads safer for everyone. The more people who put down their phones while driving means that more people are focused on the road and less likely to be involved in crash caused by distracted driving.
During this April, PADD and Drive Beehive are launching a competition among high schools, colleges, and other civic groups to see who can recruit the most safe drivers and accumulate the most safe mile for the rest of 2015. The groups that win will receive a free presentation from Mike and the Drive Beehive team and be recognized as a role model in the fight against distracted driving. Other prizes will be given away each month as well for the individual driver who has the most safe miles and for the groups that tally the most safe miles. It is our hope that offering real incentives to people will bring fundamental change by bonding together individuals into a community. We are all part of a community and our campaign makes that connection real.
Parents who hear the message and talk to their teen drivers can now do more than just have a conversation they can become more active role models and reward their teenagers’ good behavior. Teens who hear the message can encourage their parents to drive safer and have a platform to engage in conversation about what motivates them to change behavior. Ultimately, people’s behavior is a very personal decision. By understanding just how dangerous driving can be, the permanent impact that one bad decision can have on so many lives and how easy it can be to change, people who hear Nikki’s story can be empowered to make good choices every time they get behind the wheel.
PADD supports distracted driving victims and survivors at no charge, serving anyone who needs help 24 hours a day at 1-234- 738-DTAD (3823). More information is available at PADD.org.
About Nikki’s Foundation / People Against Distracted Driving (PADD) PADD, an official 501(c)(3) charitable organization was founded by Mike and Gina Kellenyi after their teenage daughter, Nikki, was killed by a distracted driver. People Against Distracted Driving® (PADD) is the nation’s largest growing nonprofit working to protect families from distracted driving. With the help of those who want a safer future, PADD’s Campaign to Eliminate Distracted Driving® will end this danger on America’s roads. And as one of the largest growing victim services organizations in the U.S., PADD also supports distracted driving victims and survivors at no charge, serving anyone who needs us 24 hours a day at 1-234-738-DTAD (3823). Our goal is to lower deaths and injury caused by distracted driving. Learn more at www.padd.org.
About Apis Ventures, LLC and Drive Beehive, was born out of a desire to change the world in a meaningful way through the use of technology. The founders of Drive Beehive are all family guys who never want to experience the tragedy that Mike and his family face every day. By incorporating behavioral economic theory into the underpinning of the Drive Beehive platform, the team believes that people will have not only the motivation to change how they drive but the right incentives as well. The freedom of choice is central tenant to this economic theory along with loads of research that proves that meaningful and tangible rewards lead to change. Our mission is to put an end to distracted driving so we can tackle the next challenge society faces. Learn more at www.drivebeehive.com, follow us on Twitter @DriveBeehive or Facebook at www.facebook.com/drivebeehive. Download the app on the App Store and Google Play!